The nation's rate of uninsured adults showed little change in 2015, according to a new study. The Gallup-Healthways Well-Being Index indicates 11.9 percent of adults went without insurance in the fourth quarter, up from 11.6 in the third quarter. The uninsured rate was "essentially unchanged throughout 2015," an accompanying report said, as the figure was 11.9 percent for the first quarter. Overall, though, the uninsured rate has ... (More)
Promo push for African Americans
October 29, 2015 Leave a Comment
Covered California is reaching out to uninsured African Americans, seeking to spread the work about subsidized offerings in places "where they live, work, pray and play." A new marketing and outreach campaign seeks to increase African-American enrollments in the state's health coverage program. Black consumers lag behind other ethnicities in awareness of subsidies offered via the state's Obamacare operation, research ... (More)
Obamacare support at peak in Calif.
August 26, 2015 Leave a Comment
The Affordable Care Act is enjoying unprecedented and widespread support in California as it enters its third signup period. More than 60 percent of voters support the healthcare reform law, with just 33 percent opposed, according to a new California Field Poll. That 62 percent support rating is up from 56 percent shown in the Field Poll of 2014. "While views about the ACA remain highly partisan, for the first time, majorities ... (More)
Health-care uninsured rate at low
July 13, 2015 Leave a Comment
The U.S. uninsured rate for health care fell to 11.4 percent in the second quarter of 2015, reflecting sharp declines among minorities and lower-income groups, researchers say. The 11.4 percent mark for adults is the lowest recorded since the Gallup-Healthways Well-Being Index began in 2008. The uninsured rate has dropped nearly six percentage points since the fourth quarter of 2013, just before the requirement for Americans to ... (More)
Marketing shift for Covered Cal
June 17, 2015 Leave a Comment
Covered California has hired a new marketing vendor, with the emphasis on outreach to minorities, young adults and the gay communities. Campbell Ewald has been awarded a three-year marketing contract of $50 million per year, replacing Weber Shandwick, which handled Covered California's first and second years in the health care market. Meanwhile, Ogilvy Public Relations won a three-year contract for $2 million per year, extending ... (More)
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