More than a third of those without health insurance in California are unaware of the financial incentives offered via the state's Obamacare operation, a report says. "We cannot ignore the reality that too many uninsured Californians still don't know they can get financial help to buy brand-name insurance through Covered California," said the organization's executive director, Peter Lee. The third open enrollment period under the ... (More)
Marketing shift for Covered Cal
June 17, 2015 Leave a Comment
Covered California has hired a new marketing vendor, with the emphasis on outreach to minorities, young adults and the gay communities. Campbell Ewald has been awarded a three-year marketing contract of $50 million per year, replacing Weber Shandwick, which handled Covered California's first and second years in the health care market. Meanwhile, Ogilvy Public Relations won a three-year contract for $2 million per year, extending ... (More)
Covered Cal video: Simmons-gate
February 3, 2014 Leave a Comment
The six-hour Covered California video show featuring Richard Simmons has emerged as the campaign centerpiece for Ted Gaines, who is running for state insurance commissioner in 2014. Gaines, a state senator, is calling for a state audit of Covered California. The Covered California online video was, he says: a "wasteful, unserious and insulting effort" -- an "ineffective and embarrassing" marketing effort. The Jan. 16 "Tell a ... (More)
Asian ads tout Obamacare in Calif.
October 22, 2013 Leave a Comment
Covered California is engaged in a major expansion of its Asian-language media efforts, with new TV spots airing in multiple languages, including Cantonese, Mandarin, Vietnamese, Korean and Tagalog. About a dozen variations on the same TV ad are on display, showing an Asian family getting medical help for their young daughter. The spoken content and writing are changed for targeted audiences, but not the visuals. The health care ... (More)
Web traffic brouhaha at Covered Cal
October 5, 2013 Leave a Comment
Covered California found itself backtracking after initial reports that its web site surpassed 5 million visitors Oct. 1, the first day of operation. The actual figure was about 514,000 unique visitors, it turns out. There were about 5 million page views, apparently. Regardless, the online Covered California enrollment section was taken down for tweaking at least twice in the first few days of operation. The rest of the web site ... (More)
Recent Comments