Covered California has hired a new marketing vendor, with the emphasis on outreach to minorities, young adults and the gay communities. Campbell Ewald has been awarded a three-year marketing contract of $50 million per year, replacing Weber Shandwick, which handled Covered California's first and second years in the health care market. Meanwhile, Ogilvy Public Relations won a three-year contract for $2 million per year, extending ... (More)
Immigrant health plan clears Senate
June 2, 2015 Leave a Comment
The state Senate has approved a plan that would give illegal immigrants the ability to buy health insurance via Covered California. The plan, from state Sen. Ricardo Lara, left, was scaled back to require Medi-Cal benefits for those qualified under the age of 19. Undocumented adults' participation in Medi-Cal would be permitted only if state funding exists, via capped enrollments. The Covered California plan requires a federal ... (More)
Covered Cal cost a burden, 44% say
June 1, 2015 Leave a Comment
As California's Obamacare operation begins negotiations over rates for 2016, a new survey shows many of the newly insured are having trouble paying their premiums. 44 percent of Covered California enrollees told researchers it is "somewhat difficult" or "very difficult" to pay their monthly premium, according to the study by the Kaiser Family Foundation. Three-fourths of consumers who bought their insurance via Covered California ... (More)
Covered Cal caps special drug costs
May 22, 2015 Leave a Comment
Covered California has moved to limit specialty drug costs, becoming the nation's first Obamacare operation to offer the protection. The Covered California board voted for the change May 21, in a policy shift that had been expected. The changes take effect in 2016. "These new policies strike a balance between ensuring Covered California consumers can afford the medication they need to treat chronic and life-threatening conditions ... (More)
Obamacare subsidies backed in poll
March 19, 2015 Leave a Comment
Despite months of news coverage, most people say they have heard little or nothing about a Supreme Court case that could eliminate subsidies helping millions of Americans afford coverage under the federal health law, according to a poll. But when respondents were told about the case, King v. Burwell, about two-thirds said that if the court strikes down the subsidies, then Congress or state officials should step in to restore them, ... (More)
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