Just over a half million California residents enrolled for health insurance in the first three months of Covered California's operation, the state Obamacare operation says. "We are on track to meeting, if not beating (our) enrollment estimates as we continue to pick up steam," said Pete Lee, the organization's executive director, left. The preliminary total of enrollments in Covered California health insurance plans from Oct. 1 ... (More)
New Covered Cal push for Latinos
January 10, 2014 Leave a Comment
Covered California has unveiled a new statewide ad campaign that includes "an intensified" effort to sign up Spanish-speaking residents. The state Obamacare operation has been under fire for a representationally small number of signups for those who have been identified as primarily Spanish-language speakers. The 60-second Latino TV ad (video below), which rolls out this weekend, will be reinforced by Spanish-language direct mail ... (More)
Limited Covered Cal app extensions
December 24, 2013 Leave a Comment
Health insurance seekers who were frustrated in their last-minute attempts to sign up at Covered California have a reprieve. The California Obamacare operation announced the selective extensions a day after the Dec. 23 deadline for signups. "If you started an application Dec. 23, but haven't completed it, you now have until Friday, Dec. 27, at 8 p.m. to finish for coverage starting on Jan.," Covered California said on its Facebook ... (More)
Covered Cal swamped by signees
December 20, 2013 Leave a Comment
Covered California continues to see a surge in enrollments, with 53,510 people signing up for healthcare policies in the three-day period of Dec. 16-18. That's far more than signed up for Obamacare policies in the entire month of October. On Dec. 18, the Covered California web site reported 8 million page views. The soaring signups mean the California Affordable Care Act insurance exchange is on track to exceed its projections ... (More)
SF, L.A. top Obamacare signups
December 18, 2013 Leave a Comment
Counties in the Los Angeles and San Francisco regions accounted for almost half of healthcare insurance signups in the first two months of Obamacare operation in California. The Bay Area signed a much higher percent of those eligible for subsidies than Los Angeles County, which lagged the state in percentage terms despite signing up the most people, officials said. The regional breakdowns for October and November were released in ... (More)
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