Covered Calif. ads rolling out

The first TV ads promoting the new California health insurance exchange begin airing on Labor Day, the start of a $75 million marketing campaign. The TV spots will land in three test markets -- Sacramento, San Diego and Chico/Redding, Covered California said. Other markets will be targeted beginning in October, the month in which the health marketplace begins taking orders for insurance. "This media campaign will help launch the ... (More)

Calif. kids dental plans still separate

Covered California won't backtrack on its plan to offer children's dental care as a separate insurance transaction in 2014, officials said. The state insurance commissioner and some children's services activists have criticized the health insurance exchange's decision not to roll dental care for young people into basic family plans. The so-called pediatric dental coverage -- which actually covers people up to age 19 -- will be ... (More)

Small-biz health plans unveiled

Small businesses aren't required to provide health insurance to workers in 2014, but they might want to after checking out the rates, plans and subsidies offered by Covered California. The state's health insurance exchange under the Affordable Care Act unveiled its slate of insurers and rates for the small-group market. California's individual insurance plans under Obamacare were detailed in late May. All of the health insurance ... (More)

Auditor: Covered Calif. working

The health insurance market Covered California has made "great strides" in preparing for the Oct. 1 start of business, but "critical work and some concerns remain," according to the state auditor. The individual insurance exchange, a nationwide leader in enactment of the Affordable Care Act, was nonetheless added to the auditor's list of "high‐risk issues" for state government. The success and sustainability of the Affordable Care ... (More)

California exchange clears hurdle

State health analysts have signed off on the rates and plans proposed for California's health insurance exchange under the Affordable Care Act. The California Department of Managed Health Care said its actuaries conducted "a thorough review" of the plans to be offered for individual insurance coverage effective Jan. 1, 2014. While expected, the approval is a key advancement toward opening the California health insurance ... (More)