Promo push for African Americans

Covered California is reaching out to uninsured African Americans, seeking to spread the work about subsidized offerings in places "where they live, work, pray and play." A new marketing and outreach campaign seeks to increase African-American enrollments in the state's health coverage program. Black consumers lag behind other ethnicities in awareness of subsidies offered via the state's Obamacare operation, research ... (More)

Obamacare support at peak in Calif.

The Affordable Care Act is enjoying unprecedented and widespread support in California as it enters its third signup period. More than 60 percent of voters support the healthcare reform law, with just 33 percent opposed, according to a new California Field Poll. That 62 percent support rating is up from 56 percent shown in the Field Poll of 2014. "While views about the ACA remain highly partisan, for the first time, majorities ... (More)

Health-care uninsured rate at low

The U.S. uninsured rate for health care fell to 11.4 percent in the second quarter of 2015, reflecting sharp declines among minorities and lower-income groups, researchers say. The 11.4 percent mark for adults is the lowest recorded since the Gallup-Healthways Well-Being Index began in 2008. The uninsured rate has dropped nearly six percentage points since the fourth quarter of 2013, just before the requirement for Americans to ... (More)

Marketing shift for Covered Cal

Covered California has hired a new marketing vendor, with the emphasis on outreach to minorities, young adults and the gay communities. Campbell Ewald has been awarded a three-year marketing contract of $50 million per year, replacing Weber Shandwick, which handled Covered California's first and second years in the health care market. Meanwhile, Ogilvy Public Relations won a three-year contract for $2 million per year, extending ... (More)

Immigrant health plan clears Senate

The state Senate has approved a plan that would give illegal immigrants the ability to buy health insurance via Covered California. The plan, from state Sen. Ricardo Lara, left, was scaled back to require Medi-Cal benefits for those qualified under the age of 19. Undocumented adults' participation in Medi-Cal would be permitted only if state funding exists, via capped enrollments. The Covered California plan requires a federal ... (More)